Case Study: 0 to 15K Views in 6 Months
AK Lean Virtual Assistance knew they needed to do better on social media
But the typical Facebook + Instagram wasn’t going to cut it for their industry specialty: Lean Six Sigma & process mapping.
The Challenge
What do you do when you have highly-specific knowledge in an industry that the average social media user would find boring? You seek out help in crafting authentic, engaging content that’ll strategically place you in front of the right audience!
Many companies spend most of their time on social media trying to market to everybody — but strategically-minded companies know that speaking directly to your dream clients is where marketing dollars turn into working dollars.
Here’s how I helped a solo virtual assistance business grow to 15,000 views per post on LinkedIn.
Description
I began our work with AK Lean VA by looking at their industry’s LinkedIn marketing content.
My initial role was to schedule Facebook posts far enough in advance to ensure they didn’t have to worry about social media — but we quickly redirected their approach.
Social media today is not a hands-off venture. It can get overwhelming, sure, which is why I don’t recommend focusing on more than 2 platforms at a time.
Thus, my first step to growing their brand was making a choice to focus on only LinkedIn.
Our Content Strategy Process
Because I already had an established relationship with AK Lean Virtual Assistance, they allowed us to drive the strategy for tackling LinkedIn marketing. Half of my work was writing social media content, and the other half was engaging with their dream clients.
My goal was to establish AK Lean’s owner, Megan, as the Lean Six Sigma professional in Alaska.
1. Planning
The first thing I did was sat down with AK Lean’s CEO to discuss her business goals. What kind of clients did she want to attract? Where did her expertise help solve their problems? What made AK Lean different from her local and global competitors?
2. Content Research
Armed with new knowledge, content research began. I spent 2 weeks inside LinkedIn, searching hashtags, following conversations, creating potential lead lists, and even engaging in a few conversations to dig deeper into the pain points. Lean Six Sigma is not a simple industry by any means, which is exactly why CEOs, large companies, and law firms hire consultants like Megan.
3. Content Creation & Engagement
The strategy we put together involved publishing around 1,500 words worth of content each week, based on the content research I conducted and reported.
The strategy also heavily relied on engagement — commenting thoughtfully on posts, maintaining her DM inbox, and funneling leads to her Calendly events.
Results
After just six months of posting and engaging on LinkedIn consistently, Megan’s personal profile saw the following results:
Engagement with just her content grew by 2,900%, or 290x.
She became 5x more likely to show up in search results for her titles.
Her posts were averaging 15,000 views per post.
Her follower count doubled.
Here’s what Megan had to say about working with me:
“I was surprised at how quickly Atlas was able to comprehend my business model, mission, vision and the overall atmosphere of how AK Lean Virtual Assistance operates. They understood what type of clients I wanted to reach, and are consistently excited to learn more about the human side of running a business.”
— Megan Sawtelle, CEO of AK Lean VA